Do you want to run an email marketing strategy for your business? The right choice! In fact, the success of product promotion via email is 40 times better than social media.

What is Email Marketing?

Email marketing is a digital marketing method that aims to offer products to potential customers via email.

Email marketing was first sent in 1978 and it generated sales of 13 million dollars. Since then, promotion using email has become one of the marketing efforts that are still relevant today.

Why is Email Marketing Important?

There area unit many benefits of email promoting that create it still relevant and wide utilized by businesses. This advantage is actually a pity if it's not used. 

Here's the description:

  • The costs are small but the results are maximum.
  • Has a very wide range. In fact, it is predicted that by 2023 there will be 4.3 billion email users worldwide.
  • More than 90% of consumers check email every day.
  • More effective than social media.
  • Easily reach shoppers with a range of various devices.
  • 86% of consumers want to receive promotional emails from their subscription products once a month.

Now, once knowing the varied benefits, however does one create the correct email promoting efforts?

The Best Email Marketing Strategy You Can Try!

Here are marketing strategies that you can try to market your products more optimally via email:

1. Setting Up Email Marketing Tools

In email marketing, you need to create an attractive email display, add images, videos, website landing pages, and more. This is all done so that the goals of your marketing strategy are achieved.

Fortunately, all the per-email-marketing matters can be made easier with an email marketing platform or tool. There are some of the best email marketing platforms that you can try, such as:















OptinMonster is one of the best email marketing platforms that you can try.

There you can create an attractive email display with 97+ template options. You can also set the segmentation of your email list so that your email marketing delivery is right on target.

Not only email, but you can also create attractive pop-ups, floating bars, or landing pages. You can also use other features, such as A/B testing to increase your conversion campaign.















For those of you who are looking for a free platform, you can try using Sumo.

Sumo has a variety of useful features and customization options to maximize leads and conversions.

To create an email form, there are several kinds of contact forms that you can create, such as pop-ups, footnote forms at the end of articles, forms with a call to action (CTA), scroll boxes, and many more.

Here, you can also send a special email according to the stages of the customer journey. So, profit opportunities and campaign targets can be achieved.















Mailchimp is a web-based email marketing platform that you can use without the need to download or install the software.

Mailchimp provides several interesting email marketing features, such as email design templates, automated email sending, integration with other applications, and email marketing performance analytics.

Not only for email campaigns but Mailchimp also provides other campaign templates, such as landing pages, postcards, signup forms, Google remarketing ads, to Facebook Ads.

Anyway, if you are a WordPress website user, you can install the plugin from the email marketing earlier you know. So, you don't need to go back and forth to make settings from the WordPress Dashboard to the email marketing platform.

With a plugin, all configurations can be done in one place, namely your WordPress Dashboard.


2. Build an Email List

The next email marketing strategy is to build an email list. What is an e-mail list?

As the name suggests, an email list is a list of emails and other personal data from your target customers. The purpose of building this email list is to promote products or services to potential target consumers.

Then, how to get a potential email list? So, stay tuned for this chapter until it's finished.

There are several quick ways to get that email list subscribers. Here's the description:

a. Give Valuable Offer

Your potential customers will not just provide their personal information. At least there are attractive offers they can get. For example, free ebooks, exclusive content, special discounts, and more.

b. Create a Varied CTA

A CTA or call to action is a button to encourage website visitors to take action, such as subscribing to email marketing.

Well, the sentence and placement of the CTA that is made must also be considered so that it attracts attention and does not interfere with the experience of website visitors.

c. Use Popups Reasonably

Popups are still an effective way to bring in leads. In fact, DealDoktor, a product offering platform, managed to increase email marketing subscribers by 2100 percent.

The use of popups is sometimes considered annoying, but if displayed properly and fairly, popups are very effective in increasing list building. Make sure your popup is also mobile-friendly, so it doesn't disturb mobile visitors.

d. Give a Short Form

Creating an email marketing subscription form doesn't need to be too complicated and lengthy. Visitors tend not to really like filling out long forms.

At least the information you need is an active name and email. So, make sure the subscription form is kept simple.

e. Set up a Custom Landing Page

The use of CTA and popup alone is not enough. You also need to set up a special landing page to accommodate visitors after a CTA or Popup click. On the landing page, visitors can see more details of the offers that you provide.

3. Creating Email List Segmentation

If you have done list building, don't forget to segment the email list. The main thing is. This list segmentation is an effort to sort out a list of potential customers according to certain criteria.

The goal is to streamline your email campaigns and get higher conversions. So instead of sending an email to all the unsorted lists, you can send a specific email to a specific list that has more potential.

This segmentation will also help you create email campaigns that are more personal and relevant to potential customers. So, the chances of an email being clicked are greater, right?

Then, how to divide the email list into the right segments? Well, you can divide them based on the following criteria:

  • New subscribers – Contains people who just subscribed, you can send a special email such as a welcome email or thank you for subscribing.
  • Blog subscribers – Contains people who signed up via subscribed blogs. You can email the latest blog or ebook updates.
  • Specific locations – For example, if you have an event in a certain city, you can send an email to invite consumers to attend an event in a certain city.
  • Open Rate – Contains customers who are more engaged with you. So, you can provide a reward email or a special promo.
  • Inactivity – Contains people who are less active, so you can send reminder emails to buy certain products.
  • Shopping Cart Reminder – Contains a list of consumers who have added products to the cart, you can send a reminder email to checkout at your online store.
In addition to the division above, you can create other segments according to your needs.

4. Sending Email Blast

Choose email marketing tools, already. Build and segment email lists, too. Next, you need to do an email blast.

Email blast is the activity of sending emails to many people at once, in this case, your email list. Email blasts are often used to reach potential customers massively quickly and easily.

For example, you want to send out a newsletter for a product promotion activity. You just design an attractive newsletter, then do an email blast to your target audience.

This activity can be done automatically with the email marketing platform that you previously selected. You can set a schedule for automatic email delivery, plus perform an analysis of the performance of the emails you send.

By the way, when is the right time to send an email blast? Actually, it can vary depending on the behavior of your target audience.

To find out, try experimenting with sending emails in the morning, afternoon, evening, and night. Then, see which one gives the best results. You can use Google Analytics to make checking easier.